While video marketing competition is often see as something healthy for the market, it might seem like a struggle and a never-ending battle for you, the business owner. At you right, it is hard to hold everything together and get your share of the local market.
However, before you can embark on the road of success in video marketing, you will need to understand your competitors and their efforts.
Consider what types of videos they are creating and see what the message that they are sending might be. Can you judge what the purpose of the videos is? Are they presentations, advertisements, demonstration or helpful tutorials? Will the audience find them appealing?
Since a video can be watched by anyone, spying your competition should not be hard. But gathering the data is one thing and analyzing everything an entirely new concept. The good news is that you know that your goal is to create engaging and converting videos that are based on the research you will be doing now.
Methods to “Spy” on Your Competitors
A lot of video platforms allow viewers to comment on the video and provide feedback on how much they enjoyed it. This might help you see how people feel about the competitor’s presentation. Unlike in some other situation, people are not shy to show a lot of criticism via the Internet so you can be sure that their voice will be heard.
So what sorts of videos does your competition have? Ads, presentations or perhaps testimonials of other consumers that purchased their services? Give yourself some time to see all of these videos and gather all the information you can.
Remember not to think about copying their videos, but do consider the good sides that their videos have and how you could perhaps use something of that sort on your own videos. The goal is to get inspired and learn a few tricks, but do not copy them! In fact, maybe they are actually doing bad at video marketing, so copying them would just make you perform worse.
Also, check out where they are posting these videos. Are they using social media and their website to share this content? Examine the number of their views, likes, subscribers and other important public information. Also, remember to have a look at their SEO and see what keywords and titles they are using.
Once enough information has been gathered and the research about your competition finished, you can start devising a plan on how to overtake competitors through your own video marketing campaign. In our next post, we will discuss such a tactic and see what you can do to make consumers choose you through an effective video marketing strategy!