Finding the best online business strategy is every businessman’s preoccupation. The truth is there is no “best”; the misconception that there is a “best” for all types of businesses leads to failure. You can view websites and see most of them still under construction after a few month’s launching. The only factor that could have pushed an initial endeavor is making an informed decision of what really works for a particular business.
The first step should be to make an online business plan, if you are a start up, or you need something novel that works. A business plan is critical to starting your online business because it defines exactly what you want to achieve and how you plan to achieve it.
The most critical part of your business plan is a marketing plan, and some of the best online business ideas are:
One: eCommerce Site
One of the more popular examples of marketing plans is the classic eCommerce site, designed to make money online by selling products, and has both an online catalogue and a shopping cart. You can set up your own online store from scratch or choose one of the many complete online store solutions to start an online business. The great advantage of using a “prefab” online store to make money online is that hosting, Internet merchant accounts and the ability to accept payments online is often included in your online store package.
Two: Sales Letter Ecommerce Website
This type of marketing online business focuses on information to educate potential customers on the benefits of the products or services being sold. This business model is long on copy and short on pictures. It usually begins with a question directed at the potential customers and involves a lot of scrolling as benefit after benefit is revealed. Testimonials from satisfied customers are the usual selling strategy, including “time-limited” and “special offers”.
Three: eBay Auction Model
An example of online business opportunities is eBay’s auction system. Getting set up to sell on eBay is easy; all you have to do is register, sign up for PayPal if you wish, and fill out your first Sell Your Item form. This system is a cheap and easy way to get started and test demand for the products you want to sell. Then, if things go well, you can move on to an online store through eBay or some other provider, or develop one for yourself.
Four: Stand-Alone Blog
As one of many examples of marketing plans, this type is done easily and cheaply with blogs. While blogs are mainly used to get a person’s thoughts and ideas out there, you may also use blogs to make money online. The standard online business model for blogging is to run ads on the blog pages. Google AdSense, for instance, is a popular choice. There are, however, other ways to make money online through a blog.
Five: Service Business Website
If you’re starting an online marketing business of this type, it would be best to solicit testimonials from satisfied customers as a first step. You could offer prospective customers free content, like a newsletter, email tips or ebook as samplers of your books, teaching CDs, and/or online services; these will also allow collection of customer data for staying in touch.
There is no hard and fast rule on what business strategies to avoid, as what failed for one could work for you. Review the advantages vs. the disadvantages and choose one which could possibly work. You may not be able to follow “how to” rules the first time around, but just keep plugging so you don’t lose the ground you that have already gained for your online business strategy.