It is true that people nowadays are kind of addicted to watching online videos and streams which gives every marketer to utilize video marketing strategy. As you may have thought already, this provides marketers with a lot of potential to reach a new audience. Thanks to digital technology it is quite easy to do so today, but there is a lot of competition of on your way to success.
In the last post we saw how you can analyze your own campaign, now it is time to see how you can identify your competition and in the future post, I will show you how to crack their strategy and use it against them.
But to start things off, let us examine what video marketing actually is and what it provides. When we use the term, it clearly refers to adverting one’s products of services via video presentation. This form of marketing has become popular lately with the rise of services such as YouTube which allow this method to be simple and effective.
Most people would rather watch a video presentation that read a lot of text about a certain product. This is why a lot of business are turning to video marketing as their main strategy.
Methods to Identify Your Competition
The purpose of identifying the competition that is using video marketing is to see who you need to watch out for and what you should do for your own videos. Remember that your competition can be a great source of inspiration and a good teacher. Once you have all that information, it is simple to crush the competition!
Start by visiting the websites of your competitors and see if they have any videos put up on the website. Try and search their business on YouTube in order to see if they have an official channel.
If they do not have any videos than you can scratch them out, but if you have found that they have some sort of video marketing strategy, then you found yourself your video marketing competitors. Don’t just stop on one competitor, see how many you can find in total for your local keyword terms. If your competitors have their videos ranking above your than this can be a bit tricky.
You will need to pay close attention to their video statistics and the message they are sending via those videos. Judge the quality of the video and see the likes and comments on the video page.
However, do not just count on YouTube as there are a lot of other video sharing sites that can be used in a similar purpose and this might just be where your competition is making a killing! Check out if your competitors are using social media to post their videos or share links to them. Constantly keep them on your radar and watch out for their next move!
In the next post, we will discuss which methods you can use to effectively “spy” on their tactics and devise a good plan on how to overtake them in the rankings through top video marketing strategies.