Ever wondered what it takes for a consumer to actually choose your company after they browse through several other video marketing presentations? We already showed you how analyze your weakness and figure out who your competition is, but today we need to see how you can actually beat them and get consumers to choose you over them.
It is a common fact that people like visual presentation over reading which some even find boring. As a business owner you need to embrace this as well as the fact that people spend more and more time watching online video. But, be prepared to deal with competitors who are fighting for a larger share of the market just as hard as you are. So in order to beat them, you need to have a good marketing plan and stay professional.
Remember that users will judge the quality of your product and brand based on the presentation you created? Well, then you need to make sure your presentation is good and provides quality!
Methods to Get the Consumers to Choose You
There are quite a few types of video you can create to increase the brand awareness of your company and promote your product. You can try and make:
- Demonstration videos – these will help show the user what a product in your lineup is capable of doing and all the features it provides. These videos are always winners!
- Practical tutorials – they will provide user with useful content that will certainly keep them subscribed and waiting for more.
- Product presentation videos – similar to demonstration videos, but mostly used for special offers or presenting the latest product.
- Testimonials – great video content as it will help your customers see what others thing about your products or business. Even though a lot of people show disbelief toward testimonials, many others will still trust them and care about what the people in the video are saying.
However, even if you have great, quality videos to share, there is a possibility that not a lot of people are viewing them. If you just posted the videos on your website (that doesn’t have a lot of traffic) then your exposure will be quite poor. There are certain things you should do to gain more exposure and perhaps even send more traffic to your website!
The first tactic is to optimize you video’s keywords, titles and the description in order to rank better and get more views. You key is to get to the top and leave your competition behind. Apart from this you should share your video via social media.
Hopefully, you are not viewing video marketing a daunting task as it is really not that difficult to master. Once you make quality videos from what you have learned though your research, you just need to make them rank well and bring in more local viewers that can be converted into customers through video marketing.