Do you wish to outperform your competitors with your video marketing campaign? If so, then analyzing your own status is the first step to forming the final plan and you should pay close attention to the steps in this email that will help you complete this process. Until you understand the world of video marketing and the current standings of your business in your are not going to get far.
Start your report by answering and analyzing the following factors:
- What are the video marketing strategies are you using?
- Are they helping your business?
- What improvements do you think should be made?
- Do you know what you are doing right and what is clearly wrong?
- What strategies should you integrate in your plan but have not done so yet. Do you even have the knowledge to answer all of these questions?
You can’t hope for customers to just drop out of the sky nowadays and you need to follow on today’s technology. In the minds of the customers, the quality of your service or product is judged by how the professional the business providing it looks like. If your product has good quality, but your presentation is outdated and unappealing then you will have a hard time gaining the trust of consumers.
If you do not have any videos online at the moment, you first step should, obviously, be to start implementing the plan. Once you start doing so, you should be sure to take a look at what the competitors are doing in order to generate more sales via video marketing.
However, if you do have online videos, but you are getting poor reaction from the viewers then this certainly means that it is time to take a look at the factors that might be robbing you of success.
To start off, take note of all your current accomplishments and consider factors such as:
- The number of the views your videos have on YouTube
- The number of videos you have uploaded to YouTube and shared via social median and embedded on your own website.
- Current user feedback.
Analyzing the Information
Although there is still only a few factors in the analysis, it is still possible to analyze where you stand and see how things are going for you at the moment. If it turns out you have a good starting point, then making a good plan should be easy.
You should also analyze the quality and types of your videos and see if they fit with your targeted audience. Mark out those that are working well and those that are not. Pay attention to what people are saying and try to interact with them by inviting them to ask their questions and post their feedback.
As always, SEO is an important player and even affects YouTube videos. Are you sing proper techniques, keywords, titles and good descriptions? If not, it is a good time to start! This will help you video rank higher once the user enters you desired commercial keywords in the search bar.
Once you have fully completed your analysis of your current video marketing status, then you are ready to move up and develop further. You should outline the things that are obviously wrong and need to be improved.